HOTEL EXPERTISE
TECHNIQUE & OPERATIONAL:
Trusted partner for your hotel project,
The expertise of SR MANAGEMENT in the construction, promotion and management of hotel or para-hotel operations (such as hotels, restaurants, hotel residences, tourism residences, open-air hotels, etc.)
makes it possible to respond to all types of issues, whether strategic, financial or operational, but also to all types of real estate's operation (construction, rehabilitation, renovation, restructuring, conversion, etc.).
TECHNICAL EXPERTISE :
Because each hotel or para-hotel project is unique, SR MANAGEMENT operates in a transversal manner on missions such as :
Support in:
• The validation of the feasibility of the project,
• The management of the planning and design of the building permit,
• Investors to design their turnkey hotels either in CPI (Property Development Contract) or in VEFA (Sale in the future state of completion) and also in tailor-made advice depending on the project,
• Developers, designers, promoters and operators of hotel projects from 2 to 5 stars, with or without franchise, in France, in Europe or internationally.
• Evaluation and selection of stakeholders and partners, management of tenders.
• Consultation and study of collaboration, contracting or not with an international franchise brand.
• The study and recommendation of the positioning,
• The definition, management and creation of the interior design concept et design with interior designers (Sketch, APS, APD, until ECD),
• Contracting, management and monitoring of stakeholders (design offices, works management, etc.),
• Management and monitoring of the production of the DCE and the progress of the project with partners by integrating operational requirements beforehand, ERP constraints, regulatory obligations and the necessary means related to the operation of an establishment,
• The declination of descriptive notices, specifications and toolkits establishment franchise brands,
• Consultation, budgeting and negotiation of FF&E / OS&E (hotel and specific equipment, etc.),
• Planning and scheduling of hotel projects: budgets, respect execution and optimization schedules.
OPERATIONAL EXPERTISE:
Client satisfaction, optimized hotel profitability, and team management
OPERATIONS
Support in:
• The definition of standards and procedures,
• The quality strategy and control of standards,
• Technical monitoring and maintenance of equipment and establishments,
• The definition of key performance or productivity indicators.
HUMAN RESOURCES
Support in:
• The optimization of needs and the equation of resources,
• The definition of the HR strategy (e.g. establishment and implementation of job descriptions, etc.),
• The creation and follow-up of procedures for recruitment, integration and staff training,
• The optimization of internal organizations (e.g. planning management, conflict management, …).
MARKETING AND E-REPUTATION
Support in:
• Development of the sales and marketing strategy, implementation of the commercial action plan,
• Revenue management: construction, implementation and management of daily pricing strategy (Yield Management),
• Integration and monitoring of e-distribution and e-reputation (direct, OTA, etc.),
• In the analysis, negotiation, and validation of the different distribution channels,
• B2B and B2C customer loyalty strategy,
• Optimization of the website and its referencing, animation of sales and event planning.
MANAGEMENT CONTROL
Support in:
• Financial analysis,
• The choice of suppliers and service providers,
• The establishment of the provisional budget,
• Monitoring of operating accounts, cost management and treasury,
• Accounting monitoring, profitability analysis, reporting.
SR MANAGEMENT is constantly on the alert to detect new trends, the expectations of its clients, and thus imagine the evolution of the hotel industry.
Each hotel project is conducted with the same level of requirement for a job well done. Our perception of the profession is based on a lasting collaboration of all the professionals, listening, dialogue and all of our abilities.
